Commerce
POS, storefront, and email, finally in sync
Purchase data did not match between sales channels and marketing. Campaigns ran on incomplete profiles until someone cleaned spreadsheets daily.
The gap
Customer history was wrong in the marketing tool because nothing synced reliably from POS and online orders.
What we built
Authenticated sync with retries and error alerts, so profiles and segments reflect actual purchases.
Outcome
Daily reconciliation stopped. Ops stopped being the bridge between sales and marketing data.


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